A simple packaging request to promote Tito’s Vodka for game day turned into a pretty cool design project.

We were tasked with finding a solve for promoting Tito’s for sports-watching during a window that included football, basketball, and baseball. The solve; an orange locker of course.

The sports-agnostic packaging was limited-edition, complete with X‘s and O’s, and even some small magnetic recipe cards on the inside to inspire batch cocktails for game day hosts.

Go, sports.