After a couple hints from President Obama, we decided to set out across fourteen cities and 3,164 miles en route to Washington D.C. with the Slurpee Unity Tour. And introduce a new Slurpee flavor; “Purple for the People”, to bring both parties together.

Media coverage of the tour ranged from The Daily Show and Conan to CNN and Fox News – garnering a staggering 1.7 billion media impressions – in just two weeks.

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