When Pizza Hut became the official new pizza partner of the NFL, we sprung into action creating multiple national TV spots (the Goff & Gurley one ran on Super Bowl Sunday), packaging, CRM, online videos, and enough “Pro Tips” as social content to fill a stadium. Using some of the best talent in the NFL like Antonio Brown, Todd Gurley, JuJu Smith Schuster and Jared Goff, we treated fans to a fun campaign to remind viewers that Pizza Hut and the NFL are the perfect team.