Direct Energy is one of North America's largest energy providers. When they needed a rebrand we had to rethink their entire brand. From the voice, to the look and feel. In our research we found that many energy companies use cold colors and can be less approachable, so we went the other direction. So we installed a new, bright library of families enjoying their home, a dynamic, warm gradient and a brushed font that really helps them stand out. On top of that we created a pioneering voice that communicated how Direct Energy provides to the tools and technology to help families Live Brighter.