Ok I know 2012 was a while back. But this campaign was worth keeping.
7-Election was a campaign that allowed 7-Eleven customers across the nation to “vote” just by picking which cup they wanted when they got their coffee. Results were tallied at a microrsite online. A series of online videos featuring past presidents was made, social, print ads, packaging, a traveling Oval Office, a partnership with The Onion, and even campaign-themed buttons for employees were made.
(winner of 2 Canne Lions)